Support for Breast-Care Activities Worldwide

Breast cancer is the most common type of cancer among women. As a company whose core business manufactures
women’s innerwear, Wacoal views the increased incidence of breast cancer as a social issue that must be addressed if it is to continue growing. In 14 countries and regions, we conduct breast-care activities that help develop social infrastructure and communities and aim to alleviate the suffering and sadness caused by breast cancer. In these activities, we promote prevention and screening, provide support for patients and their families that includes post-surgery assistance, and encourage better understanding of breast cancer among the general public.

Charity of Pink Ribbon

Wacoal Corp. has held the Pink Ribbon Fitting Campaign at Wacoal stores and the Pink Ribbon Campaign at Wacoal web store during the month of October every year, as part of its Pink Ribbon Activities that are designed to raise awareness of the importance of early detection, diagnosis, and treatment of breast cancer.
At Wacoal stores, 10 yen per person when you get measured or try on a product, 10 yen per purchase, regardless of the type or number of products, the donation will be made to a pink ribbon organization such as the Japan Cancer Society and the certified NPOs such as the Japan Society of Breast Health and J.POSH.

The Remamma Project

In 1974, Wacoal Corp. began the Remamma Project to provide innerwear and swimwear that offer women who have undergone breast surgery a sense of beauty. As part of the project’s activities, We have six "Remamma Room" and hold events all over.

The Remamma (FY2023)
Net sales　700 million
Sales volume　About 115,000 items*
* Innerwear, swimwear, pads, etc.

The Breast Cancer Screening Support Project

To increase the opportunities of women to receive breast cancer screening, Wacoal Corp. purchased a mobile breast
cancer screening unit. Since October 2009, we have been using the unit to facilitate breast cancer screening. We are expanding these activities with a focus on group screenings organized in collaboration with health insurance associations and companies.

Screenings Provided by the AIO Mobile Breast Cancer Screening Unit

Joint Research with the Cancer Institute Hospital

The Cancer Institute Hospital of the Japanese Foundation for Cancer Research and Wacoal Corp. have started a joint research project for further developing breast reconstruction. The project aim is to have as many people as possible who have had their breast(s) removed due to breast cancer choose to undergo breast reconstruction surgery. By combining breast reconstruction surgery at the Cancer Institute Hospital with Wacoal’s “3D smart & try” 3D measurement services, brassiere development technology that seeks a perfect fit for each individual’s body, we aim to contribute to the promotion of breast reconstruction surgery and improve patient satisfaction in post-operative life.

Collaboration with NPOs

Cooperation with Pink Ribbon Kyoto

In Kyoto, where Wacoal is headquartered, doctors, nurses, NPOs, companies, students, Kyoto prefectural and municipal governments and mass media are joining forces under Pink Ribbon Kyoto to raise public awareness of the importance of the early detection, early diagnosis and early treatment of breast cancer.
Wacoal worked for the establishment of Pink Ribbon Kyoto in 2005, and since then we have conducted support activities, aiming to expand the crusade against breast cancer to the whole community. At the initial stage of Pink Ribbon Kyoto activities, the percentage of local women receiving breast cancer examinations was very low.

Cooperation with Japan Society of Breast Health

The Japan Society of Breast Health (JSBH), an authorized NPO, was founded in spring of 2000 by four doctors hoping to reduce the mortality rate caused by breast cancer. The JSBH is Japan's first organization aimed at increasing awareness for breast cancer.
Through awareness-raising activities including Pink Ribbon badge activities, publishing/survey activities, seminars, and walking events, the JSBH conveys correct information on breast cancer and contributes in decreasing the mortality rate.
From September 2002, Wacoal collaborated with the JSBH through activities such as sponsoring symposiums and cooperating in approval of Pink Ribbon Advisors.