"VISION 2030", our medium- to long-term management strategy framework

Business Policy

Wacoal Group is developing inner wear businesses largely in Japan, the US, Europe, China, and Southeast Asia with “Our Mission” and “Founding Principles”—which we have carried on during our over 70 years of business—as our foundation. We see our future “opportunities for growth” as the times that each company within our business takes on increasingly complex and diverse social issues, and through our business, we will promote “sustainability management” (which aims to strike a balance between solving social issues and sustainable growth) in order to improve our corporate value.
Additionally, our business activities are built upon “relationships founded in mutual trust,” which are based on our listening to the voice of each and every one of our customers, and continuously transforming our business with a sense of humility. We aim to become a necessary part of society by continuing to work on enhancing the transparency of our corporate management and ensuring their fairness and independence in order to build mutual trust in relationships with every stakeholder—including shareholders, customers, employees, business partners and the local community.

"VISION 2030", our medium- to long-term management strategy framework

With the aim of putting the WACOAL Way into practice, we have formulated VISION 2030 by backcasting from long-term goals while keeping in mind the issues of our business, customer values, and changes in society and the environment. Based on this vision, our 2030 goal is to evolve and grow into a “Global Wacoal Group” by capitalizing on quality and our heightened sensibility to provide each customer with physical and emotional beauty and enrichment. In achieving sustained growth and enhancing enterprise value, we will improve domestic profitability and expand our business areas, expand overseas businesses and transform them into highly profitable structures, strengthen the Group’s management capabilities, and shift to more capital-efficient management.

What We Aim For in "VISION 2030"

“to evolve and grow as "Global Wacoal Group" by providing both physical and emotional beauty and richness to individuals through high sensitivity and premium quality”

The "Global Wacoal Group"

  • All stakeholders have a high level of trust in the group's products, services, and initiatives relating to social issues
  • We develop on a global scale with a competitive edge by making full use of the group's human resources, assets, know-how, and networks
  • We continue creating new customer experiences with our innovative, high-quality products and services, and thus continue enriching and beautifying the lives of our customers around the world
  • Our employees all around the world understand the group's goals and mission and work to make them a reality without being bound by conventional thinking or the past

Main Goals of Initiatives

VISION 2030 Components

To evolve as a corporate group needed by customers and society and achieve its new Mission, the Wacoal Group has established VISION 2030, a medium- to long-term management strategy framework that sets forth the strategies and initiatives that the Group must pursue in the period through 2030. VISION 2030 calls on us to evolve and grow into a “Global Wacoal Group” by capitalizing on quality and our heightened sensibility to provide each customer with physical and emotional beauty and enrichment. In addition, the vision comprises three elements: a management strategy, material issues, and the Guidelines for the Actions of Officers and Employees.

Issues to be addressed

Revised Medium-Term Management Plan(FY2024 – FY2026)

We decided to revise the medium-term management plan because we fell significantly short of our goals in fiscal 2023, the plan’s first fiscal year. Under the revised medium-term management plan, we will implement business model reforms to improve profitability, a growth strategy to achieve VISION 2030, introducing ROIC management, and promoting asset reduction. We will rebuild supply chain management and strengthen our management base to improve profitability and capital efficiency and enhance the effectiveness of our strategies. Additionally, by encouraging employees to take on challenges and grow, we aim to evolve into a Wacoal Group that can continuously provide products and services that contribute to the “individuality” of our customers.

Policy of the Revised Medium-Term Management Plan

In order to improve the probability of achieving VISION 2030, we will shift to a structure that can steadily generate cash

Revised Medium-Term Management Plan Strategy


Society's digital transformation is accelerating due to the changing environment brought about by digital technology and a shift to new values. Accordingly, people’s values and lifestyles are changing dramatically. To sustain growth in such an environment, our Group aims to improve customer lifetime value (LTV) by leveraging digital technology to build “deep, broad, and lasting” relationships with each individual customer.