Wacoal's strengths

Wacoal’s Competitive Advantages and the Provision of Value

Advantages cultivated through the manufacture of products loved by customers

With a view to helping women to express their beauty, we have devoted ourselves to developing and manufacturing products that appeal to the aesthetic of each age and that inspire long-term loyalty among customers. The provision of quality products that foster long-term customer loyalty no matter what the era is central to our mission and the value we provide. The systems that create these quality products are Wacoal’s greatest competitive advantage. Over our history, such systems have become assets embedded in our organization.
In this section, we introduce some of the organizational assets we have established by systemizing our advantages.