Based on our social mission—comprised of things we must achieve in present-day society—and “Founding Principles” we have carried on during our over 70 years of business, Wacoal Group is promoting “sustainability management”, which will help us solve social issues and achieve sustainable growth through our business.


Our group aims to contribute to enriching all people's lives, all around the world; help customers achieve a style that shows who they really are, rather than one-size-fits-all beauty; and strive to solve environmental and human rights issues, among others. Our mission established in 2022, represents the kind of group we want to become in the future.

WACOAL empowers people with the confidence that comes from looking and feeling their best.
As a global leader, we welcome everyone into our caring community built on mutual respect, diversity, and inclusion.

At WACOAL, we value each person as an individual and believe in nurturing the body and mind so everyone can be their best.
When people with different backgrounds are empowered to come together and share ideas freely, we as a society will achieve true harmony.
By continuing to evolve, WACOAL leads the way to a world where kindness, inclusivity, and mutual respect are the standards, and the future is full of promise for everyone.

Founding Principles

Founder Koichi Tsukamoto

“With a strong desire to devote the life bestowed upon me to work for society,” Koichi Tsukamoto founded Wacoal based on the belief that “a peaceful society is one where women can express their beauty.” In order to contribute to society by helping women to express their beauty, business management based on “mutual trust” is indispensable. Across the generations, we have maintained our founder’s strong commitment to creating a company trusted by all stakeholders. Consequently, each Wacoal employee has inherited a mind-set that emphasizes mutual trust.

Our Promise

We will contribute to society by helping women to express their beauty.

Our Culture

We, the employees and management of WACOAL, will maintain a refined corporate culture based on mutual trust and will continually strive to make the Company a global leader in the industry.

Our Values

  • Create products loved by customers
  • Develop new products that meet the needs of the times
  • Conduct business in a fair manner with a forward focus
  • Build a better WACOAL through better human resources
  • Fear not failure and boast not of success