Monthly Sales Data

Overview of Dec. 2023

1. Wacoal(Japan) Sales Summary (Dec. 2023)

Wacoal sales were 94% year-over-year (YoY) and below our revised plan target. Though the EC and factory store channels remained strong, sluggish sales of the “Wing” brand and increased returns accompanying poor sales at physical stores negatively impacted performance.
Wacoal Sales for the third quarter accounting period were 98% YoY.

*Starting this fiscal year, the organizational structure for product planning has been changed to a four-brand group structure from the three-brand group structure used up to the end of the last fiscal year.

・1st Brand Group (responsible for brands organized around the Wacoal brand)
Sales* (deliveries) for the 1st Brand Group, which oversees the Wacoal brand (innerwear), were 85% YoY. Though the Wacoal brand saw favorable sales for the strengthened “Hugging Bra,” component lines “Parfage” and “L’ge” experienced declines. Additionally, increased returns accompanying poor sales at physical stores negatively impacted performance, causing the 1st Brand Group’s results to fall YoY and also come in below our revised plan target. EC sales for the 1st Brand Group on our own platform were 103% YoY.
Sales* (deliveries) for the 1st Brand Group for the third quarter accounting period were 96% YoY. Additionally, sales on our own EC platform for the third quarter accounting period for the 1st Brand Group were 115% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 1st Brand Group)

・2nd Brand Group (responsible for the Wing Brand, men's innerwear)
Sales* (deliveries) for the 2nd Brand Group, which oversees the Wing brand, were 98% YoY. Though shorts and the “Natural Up Bra,” a new item, performed well for the Wing Brand, seasonal products such as underwear underperformed, and the revised plan target was not achieved. EC sales for the 2nd Brand Group on our own platform were 108% YoY, with strong results from SALEs and other factors contributing.
Sales* (deliveries) for the 2nd Brand Group for the third quarter accounting period were 94% YoY. Sales on our own EC platform for the third quarter accounting period for the 2nd Brand Group were 119% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 2nd Brand Group).

・3rd Brand Group (responsible for the Amphi brand)
Sales* (deliveries) for the 3rd Brand Group, which primarily oversees the Amphi brand, came in at 95% YoY. Though the EC channel for the Amphi brand saw a YoY increase, a decrease in physical store visitors and a significant shortfall in sales vs expectations during SALE events negatively impacted performance, causing results to fall short YoY and vs. the revised plan target. EC sales for the 3rd Brand Group on our own platform were 103% YoY.
Sales* (deliveries) for the 3rd Brand Group for the third quarter accounting period were 106% YoY. Sales on our own EC platform for the third quarter accounting period for the 3rd Brand Group were 117% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 3rd Brand Group).

・4rd Brand Group (responsible for the CW-X brand, personal wear)
Sales* (deliveries) for the 4th Brand Group, which primarily overseas conditioning wear CW-X, were 86% YoY. While deliveries for CW-X, a conditioning wear brand, progressed favorably as the New Year approached, sales of personal wear (nightwear), focused around our EC platform, were weak, resulting in performance falling YoY and coming in below our plan target. EC sales for the 4th Brand Group on our own platform were 105% YoY.
Sales* (deliveries) for the 4th Brand Group for the third quarter accounting period were 99% YoY. Sales on our own EC platform for the third quarter accounting period for the 4th Brand Group were 101% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 4rd Brand Group).

Store-based sales for each channel on a YoY basis: department stores 95%, Wacoal brand at mass retailers 101%, Wing brand 86%, and specialty stores 89%. Additionally, sales at Amphi, a primary shop among our directly managed stores, fell YoY due to poor performance during SALE events. Sales at “WACOAL The Store” fell YoY partly due to restrained purchasing ahead of the SALE for “Salute” brand products. On the other hand, promotional efforts for factory stores were successful, and sales through that channel grew YoY.

Amphi: Existing stores 96%, new stores 95%
Factory stores: Existing stores 105%, new stores 106%
Wacoal the stores: Existing stores 97%, new stores 94%

Waocoal's Own EC Site

Sales* on our own EC platform were favorable, coming in at 105% YoY.
Sales* on our own EC platform for the third quarter accounting period were 113% YoY.
(Includes sales on our own company’s EC platform for brands distributed through 1st to 4th Brand Group)

2. Peach John (Japan) Sales Summary (Nov. 2023)

Peach John’s domestic business sales were 88% YoY and below our revised plan target. Regarding directly managed stores, although results from SALE events were favorable, growth in customer numbers remained sluggish, resulting in sales performance of 95% YoY. For sales via our own EC platform, although promotional measures for collaborative products and members were implemented, the expected results could not be achieved, and results were 70% YoY. On the other hand, sales via third-party EC sites were 148% YoY and above our plan target due to strong results from SALEs on each platform.
Peach John’s sales for the third quarter accounting period were 86% YoY.

Overseas operations (store situation) are as follows.
PJ Hong Kong: 69%
Though sales promotion measures were implemented for directly managed stores and the EC channel, the number of visitors fell below expectations, and sales came in lower YoY and vs. our plan target.
Taiwan PJ: 105%
Though sales at directly managed stores were up YoY, sales via our own EC platform struggled, with overall performance coming in below our plan target.

Next update schedule

The next "Monthly Sales Data (Overseas)" will be updated on Jan. 25th.

FY2024

Net sales (Year on Year Change %)
Wacoal
(Japan)
Peach John
(Japan)
Wacoal International
(America)
Wacoal Europe Wacoal China
Apr 105 96 88 85 209
May 103 97 99 102 119
Jun 89 94 86 116 88
1Q 98 94 91 101 119
Jul 97 90 91 86 84
Aug 91 97 94 101 84
Sep 93 82 93 56 95
2Q 94 90 92 82 87
Oct 106 91 93 114 90
Nov 94 81 97 93 99
Dec 94 88    
3Q 98 86 95 103 95
Jan        
Feb        
Mar        
4Q        
Annual total 97 90 92 94 101
  • *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.
Department Stores GMS, Supermarket Innerwear Specialty Stores Sports Chains/Specialty Stores *1 Retail Catalog mail‐order Waocoal's Own EC Site Third Party EC Sites *2
Wacoal Brand Wing Brand
Apr 97 98 94 85 108 101 92 94 102
May 94 88 88 86 111 107 77 99 114
Jun 96 84 80 90 115 96 101 129 115
1Q 96 90 87 96 111 101 88 107 110
Jul 103 103 97 99 110 106 80 110 117
Aug 100 94 88 96 104 100 96 113 93
Sep 94 96 87 95 115 98 74 103 109
2Q 99 99 91 97 110 102 83 108 106
Oct 91 92 83 94 96 94 91 119 132
Nov 98 93 82 103 97 99 88 117 109
Dec 95 101 86 89 95 98 114 105 109
3Q 94 95 83 95 96 97 94 113 117
Jan                
Feb                
Mar                
4Q                
Annual total 96 95 87 96 106 100 90 109 111
  • *1Sports Chains/Specialty Stores: Sportswear, etc.
  • *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.
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