Monthly Sales Data

Overview of Oct. 2024

1. Wacoal(Japan) Sales Summary (Oct. 2024)

Wacoal's (Japan) overall sales were 96% year-over-year (YoY). While performance was strong for the Wacoal brand and the EC platform, sales at other brands’ physical stores failed to recover. Regarding our plan, the sales target was adjusted for the second half of the fiscal year in line with revisions to earnings forecasts. However, the plan figures were set high for October, and results fell short of the revised plan.

・Wacoal
Sales* (deliveries) for the Wacoal brand were 125% YoY. In addition to the strong performance of popular products such as the “Hugging Bra,” advance shipments of products in preparation for a large-scale promotion the following month also contributed to this result. However, sales fell slightly below our revised plan’s target, which was set at a high level for this month. Meanwhile, sales on Wacoal’s own EC platform were 114% YoY.
(*Figures include the Wacoal’s own EC sales)

・Wing
Sales* (deliveries) for the Wing brand were 96% YoY. Although sales dropped YoY due to a decline in transactions within the Wacoal Group, they exceeded our revised plan’s target due to the favorable performance of popular products such as the “Match Me Bra” and “Natural Up Bra.” Sales on Wing’s own EC platform were 136% YoY.
(*Figures include the Wing own EC sales)

Sales* (deliveries) of Wacoal and Wing branded underwear items not included in the above were 90% YoY due to sluggish sales of fall/winter items caused by lingering summer heat; however, they exceeded our revised plan’s target. Sales on our own EC platform were 101% YoY.
(*Figures include Wacoal and Wing's own EC sales of underwear items)

・AMPHI
Sales for the Amphi brand were 91% YoY as the brand struggled to sell items at regular prices. Results also fell short of the revised plan’s target as promotional campaigns targeting members underperformed, and sales of the new “Stylist 4U Simple Embroidery Type” products were sluggish. Sales on Amphi’s own EC platform were 106% YoY.
(*Figures include the AMPHI's own EC sales)

・Salute / Yue
Sales* (deliveries) for the Salute brand were 96% YoY and also below our revised plan’s target. Continuing from the previous month, this month’s sales are being compared to those generated in the highly successful 40th Anniversary Campaign during the same month of the previous year. Sales on Salute’s own EC platform were 101% YoY.
Sales* (deliveries) for the Yue brand were 108% YoY. Although sales at physical stores were up YoY due to the impact of differences in the timing of shipments, they fell below our revised plan’s target due to the postponement of an initially planned Sale event. Sales on Yue’s own EC platform were 95% YoY.
(*Figures include each brand’s own EC sales)

Store-based sales* for each channel on a YoY basis: department stores 86%, Wacoal brand at mass retailers 88%, Wing brand 90%, and specialty stores 87%. Sales at Amphi, a primary shop among our directly managed stores, were lower YoY due to the underperformance of a promotional campaign targeting members. Sales grew at factory stores in the first half of the month due to effective promotional measures; however, in the latter half, store visitor numbers stagnated, and as a result, sales fell YoY. As for Wacoal The Store, the sales of the "Salute" brand were sluggish, resulting in a decline compared to both the same month last year and the plan.
*Including Wacoal and Wing branded underwear items.

AMPHI stores: Existing stores 95%, new stores 83%
Factory stores: Existing stores 92%, new stores 91%
Wacoal the stores: Existing stores 95%, new stores 102%

Waocoal's Own EC Site

Though Sales* on our own EC platform did not reach our revised plan’s target, they continued to perform well and were 118% YoY.
(*Figures include the core brand’s own EC sales)

2. Peach John (Japan) Sales Summary (Oct. 2024)

Peach John’s domestic business sales did not achieve our plan’s target; however, they were on par with those of the previous year at 100% YoY. At directly managed stores, though the effectiveness of promotional measures drove an increase in store visitors, average customer spending decreased, causing sales to finish at 97% YoY and below our plan’s target. Sales via our own EC platform were 98% YoY and below our plan’s target; while advertising measures brought an increase in site visitors, the desired results were not achieved. As for third-party EC sites, performance remained strong, particularly on major platforms, and sales were up 113% YoY and above our plan’s target.

Overseas operations (store situation) are as follows.
PJ Hong Kong: 89%
As a result of promotional measures aimed at increasing store visitors falling short of expectations, sales were down YoY and below our plan’s target.
Taiwan PJ: 84%
Though pop-up store openings contributed to sales, existing store and online sales struggled, and results came in lower YoY and below our plan’s target.

3. Wacoal(Overseas) Sales Summary (Oct. 2024)

While Wacoal America’s sales (deliveries) fell year-over-year (YoY), recoding 91% due to struggles in the wholesale channel, they aligned with our revised plan’s target thanks to contributions from third-party EC sites. In the department store channel, results fell short YoY and came in below our revised plan’s target due to poor in-store performance and purchasing restraints by major clients. Additionally, while sales of regular-priced products on our EC platform were on par with those of the same month the previous year due to customer experience improvements, SALE item performance was weak, and results dropped YoY and failed to achieve our revised plan’s target. As for dedicated EC sites, sales on major platforms continued to perform well, and results were up YoY and above our revised plan’s target.

Sales (deliveries) for Wacoal Europe increased significantly YoY, at 113%, but fell short of our revised plan’s target. Sales from the Bravissimo Group, acquired at the end of September, have been included in Wacoal Europe’s sales and revised plan* starting from October. (*The plan for the Bravissimo Group is based on estimated figures.)By channel, directly operated stores and own EC platform, both of which benefitted from sales generated by the Bravissimo Group, significantly exceeded those of the same month the previous year. Meanwhile, department store sales were on par YoY, but specialty store sales dropped YoY. It should be noted that all channels posted strong results in October of the previous year as shipments rebounded from a suspension caused by a cyber incident occurring in September of that year. By region, UK sales were up significantly YoY, with sales from the Bravissimo Group contributing. Europe, which had been performing well, saw sales fall YoY due to the backlash following favorable delivery progress in the previous month. In North America, sales were down YoY due to factors such as client purchasing restraints.

Wacoal China’s sales (deliveries) were on par with last year’s level, at 101% YoY, and also above our revised plan’s target. Physical store sales fell YoY and were below our revised plan’s target; despite our continuing efforts from the previous month to participate in department store events and strengthen our approach to existing customers, we failed to achieve a recovery in sales at Wacoal stores. Regarding third-party EC sites, deliveries accelerated due to an earlier start to activities leading up to Singles’ Day. This resulted in sales exceeding the same month the previous year and our revised plan’s target.

Next update schedule

The next "Monthly Sales Data (Japan)" will be updated on Dec. 15th.

FY2025

Net sales (Year on Year Change %)

• *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.

• *1Sports Chains/Specialty Stores: Sportswear, etc.
• *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.

Monthly Sales Data Back Number