Monthly Sales Data

Overview of Aug. 2022

1. Wacoal(Japan) Sales Summary (Aug. 2022)

Wacoal recorded sales of 113% year-over-year (YoY). Though sales were above the level of the same month of the previous year when there were struggles due to the impacts of the state of emergency declaration (in response to COVID-19 ) and unfavorable weather, they fell short of the plan target due to factors such as weak store visitor numbers.

・1st Brand Group (responsible for brands organized around the Wacoal brand)
Sales* (deliveries) for the 1st Brand Group, which oversees the Wacoal brand (innerwear), were 114% YoY. However, they fell below the plan target due to factors such as a slump in the number of customers visiting physical stores and production delays resulting in the delivery of some products being pushed back. EC-based sales for the 1st Brand Group on our own platform came in at 99% on a YoY basis.
(*Figures include EC sales on our own company’s platform for brands distributed in the 1st Brand Group)

・2nd Brand Group (responsible for the Wing Brand, personal wear, family wear, men's innerwear)
Sales* (deliveries) for the 2nd Brand Group, which oversees the Wing brand, came in at 115% YoY. Sales for the Wing brand exceeded the level of the same month of the previous year due to the strong performance of our own EC site that was driven by products made in collaboration with other brands and the Synchro Bra Top, etc., as well as the fact that this period stands opposite the same period one year ago that was more negatively impacted by the COVID-19 pandemic. On the other hand, sales of mainstay products such as the Beautiful Back Look Bra and the Lesiage brand struggled at physical stores, resulting in sales falling short of the plan target. EC-based sales for the 2nd Brand Group on our own platform were 113% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 2nd Brand Group).

・3rd Brand Group (responsible for brands organized around the Amphi brand and CW-X brand)
Sales* (deliveries) for the 3rd Brand Group, which oversees the Amphi and CW-X brands, were 113% YoY. In addition to the strong performance of factory stores, steady sales of Bragenic Plus and the CW-X brand resulted in sales exceeding the level of the same month of the previous year. But at the same time, sales fell short of the plan target due to factors such as sluggishness with the Glama-Rich line, a mainstay product at directly managed stores. EC-based sales for the 3rd Brand Group on our own platform were 82% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 3rd Brand Group).

Store-based sales for each channel on a YoY basis: department stores 115%, Wacoal brand at mass retailers 109%, Wing brand 107%, and specialty stores 97%.
For Amphi, a primary shop among our directly managed stores, main products struggled, and sales fell YoY. As for factory stores, an increase in the number of store visitors contributed, and sales significantly exceeded those of the same month the previous year.

Amphi: Existing stores 97%, new stores 97%
Factory stores: Existing stores 139%, new stores 137%

Waocoal's Own EC Site

Although the number of site visitors exceeded on a YoY basis, the purchase rate declined, resulting in sales* on our own EC platform coming in at 96% YoY and also falling below the plan target.
(Includes sales on our own company’s EC platform for brands distributed through 1st, 2nd and 3rd Brand Group)

2. Peach John (Japan) Sales Summary (Aug. 2022)

Peach John’s domestic business sales were 93% YoY and below our plan target.
Sales at directly managed stores were 113% YoY due to the strong performance of the mainstay Nice Body Bra series. On the other hand, sales on our own EC site struggled, coming in at 76% YoY, as sales promotion measures did not lead to purchases as expected. Sales at third-party EC sites were 86% YoY; however, as sales of mainstay products on each site were firm, results exceeded our plan target.

Overseas operations (store situation) are as follows.
Shanghai PJ: 86%
Physical stores: Due to a decline in the number of customers resulting from the spread of COVID-19 infections, sales fell YoY and came in below the plan target.
Online: Due to the impact of sluggish performance generated via SALEs, sales fell YoY and came in below the plan target.
PJ Hong Kong: 82%
Although sales came in above our plan target due to governmental sales support measures and other factors, they fell on a YoY basis.
Taiwan PJ: 107%
Though sales exceeded those of the same month of the previous year, which had experienced sluggishness due to spreading COVID-19 infections, they came in below our plan target.

Next update schedule

The next "Monthly Sales Data (Overseas)" will be updated on Sep. 26th.

FY2023

Net sales (Year on Year Change %)

• *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.

• *1Sports Chains/Specialty Stores: Sportswear, etc.
• *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.

Monthly Sales Data Back Number