Monthly Sales Data
Overview of Dec. 2020
1. Wacoal(Japan) Sales Summary (Dec. 2020)
Though store-based sales were sluggish due to a re-expansion of COVID-19 infections, new product deliveries made a positive contribution, and December sales (deliveries) for the wholesale business* came in at 110% on a year-over-year (Yo) basis (reference: vs two years ago, 101%).
Wholesale business sales (deliveries)* for the third quarter accounting period (Oct-Dec) were 107% YoY (vs two years ago, 94%).
Regarding store-based sales for December, both department store and mass retailer channels were sluggish due to decreased customer numbers caused by the re-expansion of COVID-19 infections. For the Wacoal brand, though sales of "Bust Care Bras" and "Night Up Bras" performed well, comfort brassieres such as "GOCOCi" struggled. For the Wing brand, "Airy Soft Bras" performed favorably; however, a delay in deploying the "Skima Fit Bra," a main product, dampened the overall situation. Store-based sales results for the month of December: department stores 85%, Wacoal brand at mass retailers 86%, Wing brand 92%, and undergarment specialty stores 96%.
Additionally, sales through our company's EC platform for brands we are deploying through the wholesales business (Wacoal, Wing, etc.) increased to 185% YoY, demonstrating continued strong performance.
(*Figures include EC sales on our own company’s platform for brands distributed in the wholesale business).
For the retail store business* in December, sales were 85% on a YoY basis, coming in below plan (reference: vs two years ago, 87%).
Retail business sales* for the third quarter accounting period (Oct-Dec) were 91% YoY (vs two years ago, 91%).
For the flagship shop Amphi, the number of customers visiting urban stores decreased due to the re-expansion of COVID-19 infections. Additionally, to improve profitability and prevent the occurrence of the “3 Cs” (a COVID-19 public awareness campaign in Japan: closed spaces, crowds, close contact) at stores, clearance sales and sales directed toward members were suspended. Combined, these factors resulted in sluggish sales. Sales of products listed at regular retail prices were equivalent to those in the same month of the previous year. Regarding factory stores, in addition to decreased customer visits due to a re-expansion of COVID-19 infections, a reduced number of people returning home during the year-end/New Year holiday period also negatively impacted sales, causing sluggishness.
However, for EC-based sales for directly-operated brands (Amphi, etc.), clearance sales and customers choosing online shopping over physical stores contributed positively, and results maintained a high level coming in at 176% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the retail store business)
Amphi shops: Existing stores 73%, new stores 74%
Factory stores: Existing stores 67%, new stores 70%
Waocoal's Own EC Site
Sales on our own EC platform came in at 179% YoY, continuing to maintain high growth (reference: vs two years ago, 195%).
Sales on our own EC site for the third quarter accounting period (Oct-Dec) were 156% YoY (vs two years ago, 172%).
(Includes sales on our own company’s EC platform for brands distributed through wholesale and retail channels)
As a result of the above, Wacoal sales were 99% on a YoY basis (reference: vs two years ago: 87%).
Wacoal sales for the third quarter accounting period (Oct-Dec) were 105% YoY (vs two years ago, 93%).
2. Peach John (Japan) Sales Summary (Dec. 2020)
Sales for Peach John's domestic business came in at 123% YoY, maintaining high growth (reference: vs two years ago, 123%).
Regarding our own EC platform, main products drove sales, which came in at 154% YoY. For the store-based business, the number of existing customers visiting stores continued to increase, and sales of main products also contributed, resulting in sales of 105% on a YoY basis. Concerning EC sites of other companies, though some clients struggled, overall sales came in at 103% YoY.
Overseas operations (store situation) are as follows.
Shanghai PJ: 69%
Sales struggled, impacted by a decrease in customer store visits due to a re-expansion of COVID-19 infections and decreasing traffic on EC sites of other companies.
PJ Hong Kong: 72%
Sales struggled because of a decrease in customer store visits due to a re-expansion of COVID-19 infections.
Taiwan PJ: 98%
Though there was a decrease in customer store visits due to a re-expansion of COVID-19 infections, the number of visitors to the company's own EC site increased, resulting in only a small decrease in sales overall.
Next update schedule
The next "Monthly Sales Data (Overseas)" will be updated on January 25th.
Net sales (Year on Year Change %)
(Fiscal year ends in December)
- *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.
|Wholesale Business||Retail Business||Mail-Order Business|
|Department Stores||GMS, Supermarket||Innerwear Specialty Stores||Sports Chains/Specialty Stores *1||Catalog mail‐order||Waocoal's Own EC Site||Third Party EC Sites *2|
|Wacoal Brand||Wing Brand|
- *1Sports Chains/Specialty Stores: Sportswear, etc.
- *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.