Monthly Sales Data
Overview of Aug. 2023
1. Wacoal(Japan) Sales Summary (Aug. 2023)
Wacoal sales were 91% year-over-year (YoY) and below our plan target. While EC sales were strong, sales through the main physical store channel were sluggish, leading to this result.
*Starting this fiscal year, the organizational structure for product planning has been changed to a four-brand group structure from the three-brand group structure used up to the end of the last fiscal year.
・1st Brand Group (responsible for brands organized around the Wacoal brand)
Sales* (deliveries) for the 1st Brand Group, which oversees the Wacoal brand (innerwear), were 87% YoY and below our plan target. While sales of the high-end brand “Yue” and “Hugging Bra,” a new product under the Wacoal brand, were strong, sales of other Wacoal-branded products struggled, and the resulting increase in product returns from clients contributed to this result. EC sales for the 1st Brand Group on our own platform were 107% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 1st Brand Group)
・2nd Brand Group (responsible for the Wing Brand, men's innerwear)
Sales* (deliveries) for the 2nd Brand Group, which oversees the Wing brand, were 81% YoY. EC sales on our own platform continued to perform well, partly due to contributions from SALEs. However, as with the 1St Brand Group, physical store-based sales were sluggish, resulting in lower sales YoY and vs our plan target. EC sales for the 2nd Brand Group on our own platform were 133% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 2nd Brand Group).
・3rd Brand Group (responsible for the Amphi brand)
Sales* (deliveries) for the 3rd Brand Group, which primarily oversees the Amphi brand, came in at 111% YoY. Sales were up YoY partially due to the strong performance during SALEs; however, they fell short of our plan target as sales at regular prices did not meet expectations. EC sales for the 3rd Brand Group on our own platform were 108% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 3rd Brand Group).
・4rd Brand Group (responsible for the CW-X brand, personal wear)
Sales* (deliveries) for the 4th Brand Group, which primarily overseas conditioning wear CW-X, were 100% YoY. In addition to deliveries of personal wear (nightwear) exceeding expectations, advance deliveries of CW-X brand products in response to client promotional activities also contributed, allowing us to exceed our plan target. Sales for the 4th Brand Group on our own EC platform were 118% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 4rd Brand Group).
Store-based sales for each channel on a YoY basis: department stores 100%, Wacoal brand at mass retailers 94%, Wing brand 88%, and specialty stores 96%.
Additionally, sales at Amphi, a primary shop among our directly managed stores, were up YoY due to the success of promotional measures for SALE products. Sales at “WACOAL The Store” were on par with those of the same month last year due to enhanced promotions for items on Sale. On the other hand, for factory stores, despite contributions from new stores, sales at existing stores fell YoY due to weakened promotional efforts resulting from the impact of typhoons.
Amphi: Existing stores 102%, new stores 100%
Factory stores: Existing stores 96%, new stores 102%
Wacoal the stores: Existing stores 99%, new stores 101%
Waocoal's Own EC Site
Sales* on our own EC platform remained strong at 113% YoY.
(Includes sales on our own company’s EC platform for brands distributed through 1st to 4th Brand Group)
2. Peach John (Japan) Sales Summary (Aug. 2023)
Peach John’s domestic business sales were 97% YoY and below our plan target. Though sales on third-party EC sites came in at 107% YoY due to the strong performance of items on Sale, sales at regular prices were lower than expected, so results came in below our plan target.
As for sales at directly managed stores and our own EC platform, although promotional measures aimed at increasing customer numbers were implemented, they did not achieve the expected results, and sales fell YoY and vs our plan target (directly managed stores were 98% YoY, and our own EC platform as 93% YoY).
Overseas operations (store situation) are as follows.
PJ Hong Kong: 130%
Although sales of mainstay products contributed to increased sales YoY, store visitors did not grow as expected, and results were below our plan target.
Taiwan PJ: 103%
Although new stores contributed to increased sales YoY, the number of store visitors and mainstay product sales were below expectations, and results came in below our plan target.
Next update schedule
The next "Monthly Sales Data (Overseas)" will be updated on Sep. 25th.
Net sales (Year on Year Change %)
|Wacoal Europe||Wacoal China|
- *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.
|Department Stores||GMS, Supermarket||Innerwear Specialty Stores||Sports Chains/Specialty Stores *1||Retail||Catalog mail‐order||Waocoal's Own EC Site||Third Party EC Sites *2|
|Wacoal Brand||Wing Brand|
- *1Sports Chains/Specialty Stores: Sportswear, etc.
- *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.