Monthly Sales Data
Overview of Aug. 2020
1. Wacoal(Japan) Sales Summary (Aug. 2020)
Due to the impacts of a slumping department store channel as well as being on the opposite side of demand that was generated in the same month last year when deliveries were augmented prior to the scheduled sales tax increase, sales (deliveries) for the wholesale business* came in at 77% (a decrease of 23%) for the month on a year-over-year (YoY) basis, (July was 99%). Store-based sales in the department store channel fell about 20%, the same as in July, due to factors such as people refraining from going out during the Obon holiday period and a decrease in the number of people visiting stores in city centers. On the other hand, promotions held by clients contributed to increased sales for store-based sales at volume retailers, with double-digit increases seen for the Wacoal brand, while the Wing brand remained at the same level as last year. By product, the Night Up Bra performed well for both brands. Additionally, for the Wacoal brand, the “pleasant under the arms and soft and full bosom Ribbon Bra” and “Salute Bra” also performed well, while the Airy Soft Bra was a good performer for the Wing brand.
Furthermore, sales through our company’s EC platform for brands we are deploying through the wholesales business (Wacoal, Wing, etc.) came in at about 150%, continuing significant growth.
Store-based sales results for the month of August: department stores 78% (July 80%), Wacoal brand at volume retailers 112% (July 77%), Wing brand at volume retailers 99% (July 79%), and undergarment specialty stores 101% (July 110%).
(*Figures include EC sales on our own company’s platform for brands distributed in the wholesale business).
For the retail store business*, sales were 96% on a YoY basis (July 99%).
Sales for the flagship shop Amphi were sluggish as visitors to station buildings and fashion buildings in major urban areas failed to recover. Regarding factory stores, though foot traffic increased during the Sale period in late August, visitors decrease during the Obon holiday period as people refrained from going out, leading to sluggish results. On the other hand, EC-based sales for directly-operated brands (Amphi, etc.) maintained their high growth, reaching 194% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the retail store business)
Amphi: Existing stores 95%, new stores 94%
Factory stores: Existing stores 75%, new stores 82%
Waocoal's Own EC Site
Sales on our own EC platform came in at 157% YoY, and we continue to maintain high growth in this area.
(Includes sales on our own company’s EC platform for brands distributed through wholesale and retail channels)
As a result of the above, Wacoal sales were 96% on a YoY basis (Jun.: 84%).
2. Peach John (Japan) Sales Summary (Aug. 2020)
Sales for Peach John’s domestic business came in at 113% YoY (July: 139%), continuing their strong performance. For the store-based business, sales for our main products were strong, coming in at the same level as the previous year. For our own EC platform, the number of new customers continued to increase, and sales of our main products were strong, coming in at 127% YoY.
Overseas operations (store situation) are as follows.
Shanghai PJ: 77% (Aug. 66%)
In addition to the impact of people refraining from going out due to infectious disease, the number of EC site visitors did not recover, and sales were sluggish.
PJ Hong Kong: 86% (Aug. 88%)
Due to the impact of people refraining from going out because of infectious disease, the number of people visiting stores decreased, resulting in sluggish sales.
Taiwan PJ: 99% (Aug. 106%)
Though the number of visitors recovered and sales of standard products were strong, results came in at the same level on a YoY basis.
3．Wacoal（Overseas）Sales Summary (Aug. 2020)
Sales at department stores continued to slump, resulting in Wacoal America sales for August coming in significantly below what was achieved during the same month the previous year. Though sales have shown a recovery trend since the reopening of physical stores, the pace of recovery in August was slower than July, leading to sluggish results. On the other hand, sales through our own EC platform remained strong, exceeding the results achieved during the same month last year. Regarding IO Inc. (Lively), both the number of repeat visitors to the EC website and the purchase ratio increased, leading to results that were significantly higher compared to the initial plan as well as compared to the same month last year.
As a result of the above, sales for Wacoal International (IO Inc. and Wacoal America total) were 81% YoY, which is a decrease of 19% (July: 121% YoY, a 21% increase). Furthermore, since IO Inc. was newly consolidated in the same month of the previous year, results from the same month of the previous year include IO Inc. sales.
Though sales through our own directly-operated brands were strong, due to the impact of decreasing customer traffic at large-scale department stores, sales for Wacoal Europe fell below what was achieved for the same month the previous year. On the other hand, our own EC channel operating in the UK has continued to perform well, and results exceeded the initial plan.
As a result of the above, sales for Wacoal Europe were 83% YoY, which is a decrease of 17% (July: 76%, a decrease of 24%).
July sales for Wacoal China were 116% on a YoY basis (an increase of 16%). In addition to positive results from sales promotions held at stores, the Salute line performed strongly, leading to improved results on a YoY basis. Additionally, due to our participation in sales promotions implemented by EC mall operators and strong sales of Amphi products, sales increased significantly compared to the same month of the previous year.
Next update schedule
The next "Monthly Sales Data (Japan)" will be updated on October 14.
Net sales (Year on Year Change %)
(Fiscal year ends in December)
- *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.
|Wholesale Business||Retail Business||Mail-Order Business|
|Department Stores||GMS, Supermarket||Innerwear Specialty Stores||Sports Chains/Specialty Stores *1||Catalog mail‐order||Waocoal's Own EC Site||Third Party EC Sites *2|
|Wacoal Brand||Wing Brand|
- *1Sports Chains/Specialty Stores: Sportswear, etc.
- *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.