Beauty advisors play an important role in ensuring that customers receive the best-fitting products.
By using specialized knowledge and skills to help accentuate the beauty of each person, we build relationships with customers
that are deeper, broader, and longer.

Closeness to each customer

  • Systemized sales training
  • Powerful brands

Number of beauty advisors*
Approx.3,500(Approx. 8,000 worldwide)
Store sales per beauty advisor (annual)*
Department stores
Approx. ¥26million
General merchandise stores
Approx. ¥23million
Number of inquiries received by the Customer Service Center (annual)*
* Coverage: Wacoal Corp.

Through such training programs as our original measurement and fitting technique examination and the Nihon Body Fashion (NBF) Association standardized examination, beauty advisors acquire skills that heighten levels of customer satisfaction and learn about the spirit of hospitality. During their day-to-day work, our beauty advisors further develop these skills.