DX Promotion Structure

We have positioned our DX strategy as a crucial initiative to achieve both sustainable growth and improved business efficiency. We are promoting our DX strategy under a Group-wide structure led by the person in charge of Corporate Officer Group DX Promotion, who acts as the leader (since April 2023, concurrently serving as a Director, Head of Marketing Div., Wacoal Corp.) Furthermore, we regularly report on specific initiatives and the progress of our DX strategy to the Board of Directors.
With a focus on customer-oriented DX, Wacoal Corp.’s DX strategy is being executed in the Marketing Div. (Innovation Strategy Dept. and Strategy Dept.) in collaboration with each business unit.

Wacoal Corp.’s DX Strategy

To transform into a business structure capable of securing high profitability even in increasingly harsh external environments, Wacoal Corp. is executing cost structure reforms while strengthening brand power, customer loyalty, and human resources, aiming to return to growth. Additionally, to become a new and revitalized Wacoal capable of quickly responding to customer and market changes, we are advancing reforms such as demand-driven supply chain management to rebuild a customer-centric value chain leveraging digital technologies.
As part of our growth strategy, our customer-focused approach aims to build deep, broad, and long-lasting customer relationships by fully utilizing digital tools to provide optimal customer experiences tailored to each individual.

Specific activities of the Customer Strategies

  • Rebuilding the value chain from the customer’s point of view. Fully leveraging customer data, customer feedback, and beauty advisor (BA) insights
  • Creating consistent and highly satisfying customer experiences in physical stores and online through 3D measurement services (SCANBE) and apps (WACOAL CARNET)
  • Identifying the development path of loyal customers and continuously monitoring management metrics to maximize LTV

DX human resources development

Our group believes, just as our predecessors have built today’s corporate group without sticking to the precedents, that it would be the source of our competitiveness to continue to value a culture of boldness and daring to take on challenges, and to respect diversity which creates new value by bringing in new ideas, and we are focusing on recruitment of new graduates as well as lateral hires (including recent graduates and career recruits). At Wacoal Corp., we plan to continue to use lateral hires for approximately 30% to 50% of the total number of careertrack positions, including management candidates, global, EC and DX specialists and other personnel.
At Wacoal Corp., we are working to develop human resources through reskilling (relearning) to ensure that our employees have the skills necessary for business growth and new business. During the fiscal year ending March 31, 2024, we have launched the operation of an online learning tool as a part of initiatives to raise the level of IT literacy to improve labor productivity of office work.

Cybersecurity System

Within our Group, the Corporate Ethics and Risk Management Committee, with the approval of the Board of Directors, has established “Basic Regulations for Risk Management.” Based on these regulations, we have built a risk management system that clarifies the responsibility structure for each risk category and comprehensively manages the risks of the entire Group. Additionally, in recognition of the increasing diversification of risks related to information security and their growing impact on business operations, we have newly established the “Subcommittee for Information Security.”
To promote the reduction of information security risks across all the Group’s business activities, the Subcommittee for Information Security collects, examines, and analyzes information security as a whole, including information related to cyberattacks targeting personal customer information and important technological information. It also formulates activity policies and specific measures for the Group, establishes and revises related regulations, deliberates strategic investment projects, and monitors progress. Details related to the policies and activities discussed by the subcommittee are regularly reported to the Board of Directors through the Corporate Ethics and Risk Management Committee.

Subcommittee for Information Security

Specific activities：

  • Formulation of policies and action plans related to information security in general
  • Deliberation on strategic investments related to information security
  • Provision of guidance and advice to Group companies in the promotion of information security
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