Revised Medium-Term Management Plan
Overseas Business Strategy

Key Initiatives for Overseas Businesses in the Revised Medium-Term Management Plan

Assuming that the situation will continue to be uncertain, we will prioritize profit generation in fiscal 2024 to fiscal 2025 in each key company while working to improve our management base and implementing growth strategies for the next medium-term management plan

Basic Strategies Growth strategies
1. Growing e-commerce (EC) business
Expanding contact points with customers and achieving EC business growth by promoting our digital strategy (OMO, CRM, Asia EC platform)
2. Developing and providing new products that meet market trends
Expanding contact points with new customers by developing and selling new products based on market trend analyses in China and other countries in Asia
Reviewing strategy
for inefficient
businesses
Review of the business plan for China
We will achieve a return to a growth path through selection and concentration initiatives, while at the same time implementing cost structure reforms
Withdrawal of LIVELY brand (Intimates Online, Inc.)
After considering various possibilities for future business development, we determined that it would be difficult to improve the performance of this business in the future, and decided to withdraw
Strengthening
supply chain
management
  • Optimizing production and material procurement processes in overseas business
  • Reducing manufacturing costs by reorganizing the supply system within the Group
  • Expanding the supply network outside the Company to strengthen the affordable market in China and Asia

Major Subsidiaries’ Initiatives

(local currency basis)

U.S.

Launched a CRM solution and upgrade the system to improve the performance of own EC. We will strengthen sales promotion activities focusing on the EC market.

FY2026 Plan(Figures disclosed in May 2025)
Revenue 160.9 million US dollars
Business Profit 0 million US dollars
Business Profit ratio ー
Note: 
  • Excludes internal sales revenue.
Initiatives to be Implemente d in FY2026
  • Investment in sales promotion to expand EC recognition
    Implement own EC UX improvements, email and social media-based marketing strategies, etc.
  • D2C growth
    Switch own EC systems to improve convenience, expandability and cost efficiency
    Utilize the CRM system to operate a loyalty program and implement personalized advertising
    Investment in sales promotions to expand third-party EC sales
  • Further review of cost structure
    Implement production adjustments at the plant in the Dominican Republic
    Open outlet stores (improved inventory efficiency)

Europe

To boost own EC performance,we have worked to strengthen product range and make UI and UX improvements We are also making steady progress in PMI activities with the newly acquired Bravissimo.

FY2026 Plan(Figures disclosed in May 2025)
Revenue 172.1 million GB pounds
Business Profit 8.9 million GB pounds
Business Profit ratio 5.2%
Note: 
  • Excludes internal sales revenue.
Initiatives to be Implemente d in FY2026
  • Further EC expansion
    Invest in sales promotions to expand sales
  • Promoting PMI with Bravissimo
    Release products through the sales channels of both Bravissimo and Wacoal
    Consolidate the manufacturing, logistics and management functions of both companies
  • Improvement of capital efficiency
    Continue with the "Most Loved Styles" approach to partners narrowing down topselling products, and improve the ratio of ongoing products as a result
    Improve the ratio of ongoing products and reduce the number of SKUs

China

We promoted the withdrawal of underperforming stores and clearance of stagnant inventory to improve operating efficiency We are also stepping up digital promotion to enhance EC performance.

FY2026 Plan(Figures disclosed in May 2025)
Revenue 483.9 million renminbi
Business Profit 0 million renminbi
Business Profit ratio ー
Note: 
  • Excludes internal sales revenue.
Initiatives to be Implemente d in FY2026
  • Further strengthening of digital promotion
    Utilize digital tools (livestreamed releases, web-based advertising, social media, etc.) to spread the strengths of Wacoal products
    Gain new customers in China by leveraging celebrities as MUSEs (brand ambassadors)
  • Revisions to the merchandising strategy
    Add merchandise tailored to growth markets * mainly in the EC business (Comfort-oriented product lines, sports product lines, aging-oriented product lines, etc.)
    Cultivate top-selling items and improve the percentage of items selling at nondiscounted rates
PAGETOP