Monthly Sales Data
Overview of Mar. 2024
1. Wacoal(Japan) Sales Summary (Mar. 2024)
Wacoal's overall sales were 98% year-over-year (YoY). Though sales were lower YoY due to sluggishness in the main physical store channels, they exceeded our revised plan’s target due to contributions from mainstay product promotional measures and other factors. Wacoal sales for the fourth quarter accounting period were 96% YoY.
・1st Brand Group (responsible for brands organized around the Wacoal brand)
Sales* (deliveries) for the 1st Brand Group, which oversees the Wacoal brand (innerwear), were 94% YoY.
Sales of underwear items and “Lasee,” a component line of the Wacoal brand, were weak, resulting in lower performance compared to the same month of the previous year. On the other hand, sales of the “Bust Care Bra - Wireless,” which was heavily promoted, were strong, resulting in sales that exceeded our revised plan’s target.
EC sales for the 1st Brand Group on our own platform were 108% YoY.
1st Brand Group sales* (deliveries) for the fourth quarter accounting period were 90% YoY.
Additionally, sales on our own EC platform for the fourth quarter accounting period for the 1st Brand Group were 110% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 1st Brand Group)
・2nd Brand Group (responsible for the Wing Brand, men's innerwear)
Sales* (deliveries) for the 2nd Brand Group, which oversees the Wing brand, were 95% YoY.
Due to unseasonable weather (low temperatures), the “Wing” brand struggled with bra and underwear item sales, resulting in a YoY decline in performance. However, the performance of the mainstay “Tokihanatsu Bra” and SALE items was strong, and as a result, sales were in line with our revised plan’s target. EC sales for the 2nd Brand Group on our own platform were 108% YoY.
Sales* (deliveries) for the 2nd Brand Group for the fourth quarter accounting period were 94% YoY. Sales on our own EC platform for the fourth quarter accounting period for the 2nd Brand Group were also 125% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 2nd Brand Group).
・3rd Brand Group (responsible for the Amphi brand)
Sales* (deliveries) for the 3rd Brand Group, which primarily oversees the “Amphi” brand, came in at 92% YoY.
Though the performance of “Amphi” brand collaborative products was favorable, sales for the 3rd Brand Group came in lower YoY and against our revised plan’s target due to sluggish growth in store visitor numbers and lower-than-expected results from SALE promotions. EC sales for the 3rd Brand Group on our own platform were 83% YoY.
Sales* (deliveries) for the 3rd Brand Group for the fourth quarter accounting period were 97% YoY. Sales on our own EC platform for the fourth quarter accounting period for the 3rd Brand Group were also 103% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 3rd Brand Group).
・4rd Brand Group (responsible for the CW-X brand, personal wear)
Sales* (deliveries) for the 4th Brand Group, which primarily overseas conditioning wear “CW-X,” were 91% YoY.
Sales of the "CW-X" conditioning wear brand fell YoY due to sluggish performance at physical stores, mainly department stores. However, sales results exceeded our revised plan’s target due to greater-than-expected deliveries of personal wear (nightwear).
EC sales for the 4th Brand Group on our own platform were 149% YoY.
Sales* (deliveries) for the 4th Brand Group for the fourth quarter accounting period were 94% YoY. Sales on our own EC platform for the fourth quarter accounting period for the 4th Brand Group were also 133% YoY.
(*Figures include EC sales on our own company’s platform for brands distributed in the 4rd Brand Group).
Store-based sales for each channel on a YoY basis: department stores 91%, Wacoal brand at mass retailers 95%, Wing brand 93%, and specialty stores 94%. Additionally, sales at “Amphi,” a primary shop among our directly managed stores, fell YoY due to SALE results coming in significantly lower than expected. Factory store sales were lower YoY due to the sluggish growth of store visitors. Wacoal The Store struggled with sales of the “Salute” brand, and results dropped YoY.
Amphi: Existing stores 93%, new stores 88%
Factory stores: Existing stores 91%, new stores 95%
Wacoal the stores: Existing stores 97%, new stores 98%
Waocoal's Own EC Site
Sales* on our own EC platform were above those of the same month in the previous year, coming in at 103% YoY.
Sales* on our own EC platform for the fourth quarter accounting period were 113% YoY.
(Includes sales on our own company’s EC platform for brands distributed through 1st to 4th Brand Group)
2. Peach John (Japan) Sales Summary (Mar. 2024)
Peach John’s domestic business sales were 98% YoY and below our revised plan’s target. For directly managed stores, though advertising activities were implemented, the number of customers we could attract fell short of our plan’s target, resulting in sales of 94% YoY. Additionally, advertising activities and promotional campaigns directed at members were carried out on our own EC platform; however, results did not meet expectations, and sales came in at 89% YoY. On the other hand, sales via third-party EC sites were 124% YoY, partly due to contributions from new store openings.
Peach John’s sales for the fourth quarter accounting period were 91% YoY.
Overseas operations (store situation) are as follows.
PJ Hong Kong: 101%
Due to the success of promotional measures, sales were in line with those of the same month the previous year.
Taiwan PJ: 144%
Due to the effectiveness of sales promotion measures utilizing influencers, sales were up YoY and exceeded our plan’s target.
Next update schedule
The next "Monthly Sales Data (Overseas)" will be updated on Apr. 25th.
FY2024
Net sales (Year on Year Change %)
Wacoal (Japan) |
Peach John (Japan) |
Wacoal International (America) |
Wacoal Europe | Wacoal China | |
---|---|---|---|---|---|
Apr | 105 | 96 | 88 | 85 | 209 |
May | 103 | 97 | 99 | 102 | 119 |
Jun | 89 | 94 | 86 | 116 | 88 |
1Q | 98 | 94 | 91 | 101 | 119 |
Jul | 97 | 90 | 91 | 86 | 84 |
Aug | 91 | 97 | 94 | 101 | 84 |
Sep | 93 | 82 | 93 | 56 | 95 |
2Q | 94 | 90 | 92 | 82 | 87 |
Oct | 106 | 91 | 93 | 114 | 90 |
Nov | 94 | 81 | 97 | 93 | 99 |
Dec | 94 | 88 | 108 | 97 | 92 |
3Q | 98 | 86 | 98 | 101 | 94 |
Jan | 82 | 87 | 82 | 101 | 63 |
Feb | 107 | 90 | 97 | 94 | 120 |
Mar | 98 | 98 | |||
4Q | 96 | 91 | 89 | 98 | 82 |
Annual total | 97 | 90 | 93 | 95 | 97 |
- *Wacoal International, Wacoal Europe, Wacoal China, Year-on-year comparison is based on local currency.
Department Stores | GMS, Supermarket | Innerwear Specialty Stores | Sports Chains/Specialty Stores *1 | Retail | Catalog mail‐order | Waocoal's Own EC Site | Third Party EC Sites *2 | ||
---|---|---|---|---|---|---|---|---|---|
Wacoal Brand | Wing Brand | ||||||||
Apr | 97 | 98 | 94 | 85 | 108 | 101 | 92 | 94 | 102 |
May | 94 | 88 | 88 | 86 | 111 | 107 | 77 | 99 | 114 |
Jun | 96 | 84 | 80 | 90 | 115 | 96 | 101 | 129 | 115 |
1Q | 96 | 90 | 87 | 96 | 111 | 101 | 88 | 107 | 110 |
Jul | 103 | 103 | 97 | 99 | 110 | 106 | 80 | 110 | 117 |
Aug | 100 | 94 | 88 | 96 | 104 | 100 | 96 | 113 | 93 |
Sep | 94 | 96 | 87 | 95 | 115 | 98 | 74 | 103 | 109 |
2Q | 99 | 99 | 91 | 97 | 110 | 102 | 83 | 108 | 106 |
Oct | 91 | 92 | 83 | 94 | 96 | 94 | 91 | 119 | 132 |
Nov | 98 | 93 | 82 | 103 | 97 | 99 | 88 | 117 | 109 |
Dec | 95 | 101 | 86 | 89 | 95 | 98 | 114 | 105 | 109 |
3Q | 94 | 95 | 83 | 95 | 96 | 97 | 94 | 113 | 117 |
Jan | 97 | 99 | 89 | 95 | 99 | 98 | 90 | 109 | 108 |
Feb | 97 | 95 | 99 | 98 | 118 | 99 | 135 | 114 | 107 |
Mar | 91 | 95 | 93 | 94 | 99 | 92 | 93 | 103 | 91 |
4Q | 95 | 96 | 93 | 95 | 105 | 96 | 95 | 113 | 103 |
Annual total | 96 | 95 | 92 | 96 | 105 | 99 | 91 | 110 | 109 |
- *1Sports Chains/Specialty Stores: Sportswear, etc.
- *2Third Party EC Sites: EC businesses of underwear stores, EC specialized merchandizers, etc.