A guide to the different business fields of "body design".
For more than half a century now, Wacoal has evolved hand-in-hand with Japanese women and their adoption of the culture of western clothing. At Wacoal, we see the "body" as having both a physical and a mental/spiritual side, and our intimate apparel and wellness businesses, based on our core competences, offer three corresponding forms of value: beauty, comfort and health.
One of these core competences is the Human Science Research we have built up over many years. Looking at things from the Human Science perspective enables us to discover the new values our customers want and transform them into products. That is why we have been able to devise programs like Spiral Aging and Golden Canon.
Having a clear sense of different people's needs, turning those insights into products and services that offer new value, and delivering them to customers in the appropriate space. This is the process through which we have managed to create everything from new brands to new lifestyles. The individuality and values of women are precious to us. We will keep on innovating in an effort to be a company loved by the women of the world.
