Since its foundation, Wacoal has advanced empathetic to women for more than 60 years, upholding its corporate policy of “helping women to become more beautiful,” while always paying close attention to their values and aesthetic sense, aiming through its business operations to assist women to realize their wish to be beautiful.
Having sought modes of female beauty and associated design philosophies, both of which change with the times, and having pursued its own corporate culture, Wacoal has developed high-quality, value-added products and services that no other companies can realize, by building up human relationships based on mutual trust. Wacoal has also proactively committed itself to social actions, such as its breast care program and bra-recycling program. Wacoal is proud to have been developing steadily into a company that strikes a chord with its customers and with women in society.
Wacoal has developed its operations internationally in various countries and regions, all across Europe, America and Asia. These days Wacoal is rapidly expanding its Chinese operations, which are expected to play a significant role as part of Global Wacoal in the future. Its corporate policy, which is to be empathetic to women, is spreading beyond the boundaries of Japan today. It is the very raison d’être of Wacoal as a global player.
Wacoal intends to have a stronger relationship with women around the world, with the motto of being a company empathetic to women. Using strengths that other companies cannot imitate, it intends to make uninterrupted efforts, integrating all the advantages of the Wacoal Group, as a company that is eternally empathetic to women and which creates the beauty that inspires empathy from women around the world.
