Ever since the company started operations, we have been working to assist women in realizing their dreams of looking good.
Through its activities over more than half a century, Wacoal is proud to have helped the world's women live more confident and self-assured lives. Wacoal exists primarily "on behalf of women." Wacoal is now extending the scope of its activities to encompass the whole business of body design, from information through to culture and new lifestyles. The enthusiastic response with which women everywhere greet Wacoal products and services is what validates our existence as a company. In January 2001, Wacoal declared its intention to become a company "empathetic to women." Based on our respect for women's feelings, Wacoal wants to tailor all its business processes to be in tune with women's needs. This stance covers not just our female customers and employees, but women as a whole. Wacoal is aiming to build bonds with women on a global scale. As a company empathetic to women, our ideal is to create a new beauty that resonates with women everywhere. That is Wacoal's conviction and passion.
